Digital signage cost has four parts: software, a player, a screen and content, plus installation if you hire it. Software is billed per screen per month, and plans differ in what they include. Screenbird costs EUR 12 per screen per month billed annually (EUR 15 billed monthly), with every feature in one plan.
What does digital signage cost?
| Cost item | One-time or recurring | What to expect |
|---|---|---|
| Software (CMS) | Recurring, per screen per month | Billed per screen per month, and plans differ in what they include. Ask whether every feature is in one plan. Screenbird: EUR 12 per screen per month billed annually, EUR 15 billed monthly, with every feature. |
| Media player | One-time, per screen | As of October 2026, Amazon's US price for the Amazon Signage Stick was USD 99.99, according to Screenbird's setup guide. A TV with a usable built-in browser needs no player. |
| Screen | One-time, per screen | A TV or monitor you already own costs nothing extra. New screens vary with size and brightness; no price is quoted here because no official source applies. |
| Installation | One-time | Mounting, power and cabling, if you do not do it yourself. Depends on the site. |
| Content | Time or an hourly rate | Your own time with templates, or a designer's time. Some platforms include a designer and templates. |
Prices on this page are excluding VAT. Amounts appear in the currency in which they are published, and no amounts are converted between currencies.
How much does digital signage software cost?
Software is the recurring cost, billed per screen per month. Plans differ in what they include: proof of play reports, business-app integrations and a designer are in a higher tier on some platforms and in the plan on others. The question to ask is whether all the features you need are in one plan, then compare the price.
Screenbird costs EUR 12 per screen per month billed annually, or EUR 15 per screen per month billed monthly, excluding VAT. That is one plan with every feature, and 10 GB of storage per screen is included; more storage can be added. Screenbird+ adds device management and priority support.
| Screens | Software per month | Software per year |
|---|---|---|
| 1 | EUR 12 | EUR 144 |
| 5 | EUR 60 | EUR 720 |
| 10 | EUR 120 | EUR 1,440 |
How much does a media player cost?
A media player is bought once for each screen. The Amazon Signage Stick had a US price of USD 99.99 as of October 2026, according to Screenbird's guide to setting up the stick, and Amazon states that its signage devices come with no subscription fees. The CMS subscription is separate. Check the current price before you order, because retailers change prices.
Some platforms include a player with annual plans or sell their own hardware, so read each vendor's terms. Raspberry Pi boards and mini-PCs are other options, and this page does not quote their prices. A smart TV that runs the CMS in its built-in browser needs no extra player, although a stick is the safer choice for screens that run all day.
| Screens | Signage Sticks (one-time) |
|---|---|
| 1 | USD 99.99 |
| 5 | USD 499.95 |
| 10 | USD 999.90 |
What else adds to the bill?
- Storage. Check how much storage each screen includes and what extra costs. Screenbird includes 10 GB per screen.
- Add-ons. Some platforms charge separately for items such as video walls or background music. Ask for the full list. Screenbird's pixel mapping for video walls is part of its single plan.
- Service tiers. Device management and priority support can be a separate tier. At Screenbird, Screenbird+ adds them.
- Mounting and cables. Brackets, power points, HDMI cables and a network cable if Wi-Fi is weak.
- Content creation. Photography, video and design time, or the time of the person who updates the screens.
How can you keep digital signage costs down?
- Reuse TVs you already own, and add a player only where the TV's browser is not reliable enough.
- Choose a plan where every feature you need is in the price, so you do not move up a tier later.
- Use templates and an AI assistant to build screens instead of paying for custom design.
- Take the annual price if you are sure you will keep the screens, and use the trial first.
- Work out the cost before buying. The cost per screen calculator turns your quotes into a cost per screen per month and per year, and the page on digital signage ROI explains the inputs.
What does Screenbird cost?
Screenbird's digital signage pricing is EUR 12 per screen per month billed annually, with every feature in one plan: playlists and planning, split screen, proof of play, Google Sheets, Slides and Calendar, the Excel integration and Power BI dashboards on a TV, a designer with more than 250 templates, and an AI assistant. The trial runs 7 days, a credit card is required, and canceling within 7 days means you are not charged.
For the player, the guide to setting up the Amazon Signage Stick lists the steps and the hardware cost.
How much does digital signage cost per screen?
Software is billed per screen per month, and plans differ in what they include. Add a one-time player and, if needed, a screen and installation. Screenbird costs EUR 12 per screen per month billed annually, with every feature.
What is the cheapest way to start with digital signage?
Use a TV you already own and a plan that includes the features you need. Start with one screen during a trial before buying more.
How much does Screenbird cost?
Screenbird costs EUR 12 per screen per month billed annually or EUR 15 billed monthly, excluding VAT, with every feature in one plan. The trial runs 7 days.
Do I pay for the player separately?
Usually yes. The player is bought once, for example the Amazon Signage Stick at USD 99.99 in the US as of October 2026 according to Screenbird's guide, and the software subscription is separate. Some platforms bundle a player with annual plans, so read each vendor's terms.
Are there costs besides the subscription?
Yes. Possible extras are storage beyond what is included, add-ons, service tiers, mounting, cables and the time it takes to create content.
How do I know if digital signage is worth the cost?
Compare the yearly cost with the result you want, such as extra sales of a promoted item or less time spent on printed signs. The cost per screen calculator does the arithmetic with your numbers and shows the extra sales needed to cover the cost.
Sources: Amazon Signage: Signage Stick overview (product page, no price shown) · Amazon Signage: Signage for retail (no subscription fees for the device) · Screenbird pricing